A Simple Guide for Indonesian Small Businesses: How to Promote Products with Telegram Ads

Telegram isn’t just a chat app anymore. In Indonesia, more and more small businesses (UMKM) are discovering how Telegram can be a powerful and affordable way to promote their products, reach new customers, and boost sales — especially with Telegram Ads.

If you run a business like an online clothing shop, food pre-order service, or local beauty salon, this guide will show you how to use Telegram Ads step by step — using simple language and real-world examples.

Why Should Small Businesses Use Telegram?

Telegram is one of the fastest-growing apps in Indonesia. Here’s why it works well for UMKM:

✅ 1. Millions of Active Users

Telegram has millions of daily users in Indonesia. Many of them are active in specific groups and channels — such as local marketplaces, mom communities, beauty lovers, or food review groups.

✅ 2. Direct, No-Algorithm Promotion

On Telegram, your promotion appears directly on the user’s screen. No algorithm decides who sees it. Every message gets delivered in full — unlike Instagram or Facebook where only a small part of your followers might see your post.

✅ 3. Low Cost, Real Impact

With Telegram Ads, you can start advertising from just Rp50,000. It’s a cost-effective way to reach thousands of people who actually care about your product category.

How Do Telegram Ads Work?

Telegram Ads help you promote your product by placing your post (ad) in popular Telegram channels or groups with active members.

You prepare a short promotion message and an image (or video), and the team behind the ad service will help place it in Telegram communities where your potential customers are.

Step-by-Step: How to Promote Your Products with Telegram Ads

🧭 1. Define Your Target Audience

Before you advertise, you need to be clear about who you want to reach. For example:

  • Online clothing sellers → young women aged 18–35 who love fashion
  • Food pre-orders → office workers, busy moms, or students
  • Local beauty shops → adult women living near your area

Knowing your target will help place your ad in the right Telegram groups or channels — such as “Promo Bandung”, “Jakarta Moms Community”, or “Indonesia Skincare Lovers”.

📝 2. Create an Engaging Ad Message

Telegram Ads usually contain:

  • A short, persuasive message (caption)
  • A clear product image
  • (optional) A short video or flyer

Here’s an example ad for an online clothing shop:

[FLASH SALE] Stylish Women’s Wear – Starting Rp59,000!

New collection just dropped ✨
Featuring tops, outerwear, and culottes.
COD available. Fast shipping from Bandung!

📲 See all items: [Your Shop Link]
Chat us on Telegram: @TokoBajuCantik

💡 Tips for your ad message:

  • Use a headline to catch attention
  • Highlight the benefits or promo
  • Add a link (Shopee, WhatsApp, etc.)
  • Keep it simple and clear

📨 3. Choose the Right Channel or Group

You can select a channel yourself or get help from a Telegram Ads service provider. Make sure the group/channel:

  • Matches your audience
  • Has active members (engagement and frequent posts)
  • Isn’t spammy or unrelated

Examples of good channels:

  • For food pre-orders: “Kuliner Murah Jakarta”, “Jajanan Online Bandung”
  • For fashion: “Style Hijab Indonesia”, “Diskon Baju Online”
  • For skincare: “Tips Kecantikan Lokal”, “Komunitas Wanita Sehat”

🚀 4. Launch Your Campaign

Once your ad is ready and the channel is selected, your ad will be scheduled and posted — usually within 1 to 2 business days.

You don’t need to worry about the technical process. The ad team will handle placement and scheduling for you.

📊 5. Review Your Results

After your ad is posted, you’ll receive a simple report showing:

  • How many people viewed your ad
  • How many clicked your link
  • How many responses or chats you received

Use this data to improve future ads — for example, test different headlines or try new Telegram groups to see what works best.

Real-Life Examples: How UMKM Use Telegram Ads

👚 1. Online Clothing Shop

Problem: Too many competitors on Instagram, and low visibility without paying for ads.

Telegram Strategy: Place ads in women’s fashion channels and local online shopping groups. Use attractive product photos and link to Shopee or WhatsApp.

Result: Increased catalog views and more incoming messages from potential buyers, especially from targeted cities.

🍱 2. Food Pre-Order / Catering

Problem: Hard to find new customers in a specific area.

Telegram Strategy: Promote in local Telegram communities like “Moms of South Jakarta” or “Lunch Promo for Office Workers.”

Ad Example:

🍱 Healthy Lunch Pre-Order – Starting from Rp25K!
 Different menu every day. Free delivery in Tebet area.

Order before 10:00 AM!
📲 Chat & Order: @DapurSehatJaksel

Result: More orders from office workers and moms in nearby neighborhoods.

💄 3. Beauty Salon / Skincare Shop

Problem: Not well-known yet, hard to compete with bigger brands.

Telegram Strategy: Share a special promo in beauty channels or women-focused local communities.

Ad Example:

💆‍♀️ 30% OFF Facial & Skincare Treatments!
 This week only at Beauty Glow Clinic – Bandung

Certified products, clean space, expert staff
📍 Jl. Buah Batu No. 123
📲 Book via WhatsApp / Telegram: @BeautyGlowClinic

Result: More appointment bookings and local awareness in the neighborhood.

Tips for a Successful Telegram Ad Campaign

✅ Use Clear Images

A good product photo makes all the difference. Make sure it’s bright, clean, and easy to understand at a glance.

✅ Add a CTA (Call to Action)

Always tell people what to do next:

  • “Click the link to order”
  • “Chat us now”
  • “Book your slot today”

✅ Target by City or Region

Especially for food and beauty services, it’s smart to promote only to people in your area.

✅ Combine Telegram Ads with Other Platforms

After running Telegram Ads, follow up with social media or WhatsApp. Telegram works great as part of a full digital strategy.

How Much Does It Cost?

Telegram Ads are very affordable — perfect for small businesses.

Here’s a general idea of pricing:

  • Starter Campaign: Rp50,000 – 1 ad, 1 channel, 2,000–5,000 views
  • Growth Campaign: Rp250,000 – Multiple channels, better targeting
  • Pro Campaign: Rp500,000–Rp750,000 – With copywriting, visuals, reports, and consultation

Ask the service provider for a free consultation to plan your first campaign.

Conclusion: Start Small, Grow Big with Telegram

Telegram gives Indonesian UMKM a rare opportunity — to reach thousands of targeted users without huge costs or technical stress.

Whether you’re selling clothes, food, beauty products, or even digital services — this is your chance to try something new and powerful.

🚀 Get started with just Rp50,000 and see what Telegram Ads can do for your business.