📊 How Telegram Ads Campaigns Are Tracked and Reported

A Transparent Approach to Results for Indonesian Businesses

When you run a Telegram Ads campaign with us, you’re not just buying exposure — you’re buying measurable impact.

We understand that as a business owner or marketer, you want to know how your budget is being used, what kind of results you’re getting, and how to improve future campaigns. That’s why every campaign we run includes clear tracking and performance reporting.

Whether you’re spending Rp50.000 or Rp5.000.000, we’ll help you understand:

  • How many people saw your ad (views)
  • How many clicked (clicks)
  • How many interacted (engagement)
  • What you paid per result (cost per view, click, or action)

This page explains how our tracking works — and what you can expect from your Telegram Ads report.

📥 What Can You Track with Telegram Ads?

Telegram is a unique platform. Unlike Facebook or Google Ads, it doesn’t have a built-in advertising dashboard — which makes tracking a bit different.

But with the right tools and methods, we provide detailed reports based on these core metrics:

1. 👁️ Views (Tayangan)

This is the number of people who saw your ad post in Telegram channels or groups.

Telegram shows real-time view counters on every post. We monitor and record this across all placements.

How it works:

  • Each post in a Telegram channel or group displays a view count visible to both users and admins.
  • We collect these numbers at specific times after posting (e.g. 12h, 24h, 48h).
  • You get a breakdown of total views per channel, as well as the overall reach.

✅ Example:
 You run a campaign across 7 Telegram channels. Here’s a possible breakdown:

ChannelViews
@PromoBandung3,200
@FashionDealsID4,100
@DiskonIbuIbu2,900
Total Views10,200

Why this matters:
 Telegram delivers your content directly — no algorithm interference. Views show how many real users were exposed to your promotion.

2. 🔗 Clicks (Tautan Diklik)

If your Telegram post includes a link (e.g. to Shopee, Tokopedia, WhatsApp, or a website), we can help you track how many users clicked through.

We use click trackers like:

  • Bit.ly or TinyURL: These tools track the number of times a short link is clicked.
  • Telegram bot counters: For campaigns that lead users into Telegram bots or private channels.
  • Manual UTM tracking: We can help you track Telegram traffic in your website analytics (e.g., Google Analytics).

✅ Example:
 You promote a digital product with a Bit.ly link.

  • Link: bit.ly/ebookpromo
  • Total clicks during the campaign: 290
  • Click-to-view ratio: 290 clicks ÷ 10,200 views = 2.84% CTR

Why this matters:
 Clicks measure intent and interest. People who click are curious — and more likely to buy, message, or sign up.

3. 💬 Engagement in Groups

If your campaign runs inside Telegram groups (not just channels), we can track interaction such as:

  • Replies to your post
  • Comments or questions from members
  • Sticker reactions or emoji responses
  • Votes in polls
  • Messages sent to your Telegram account or bot

✅ Example:
 You promote a special lunch pre-order in a local food group. After your post:

  • 12 people ask questions
  • 7 say “order via WA” in the chat
  • 4 react with 🔥 or ❤️

Why this matters:
 Group engagement shows how interactive and compelling your ad is — and can directly lead to customer inquiries.

4. 📉 Cost Per Result (CPV, CPC, CPA)

Every campaign includes a cost analysis, so you understand how efficiently your money was spent.

We’ll help you calculate:

  • CPV (Cost Per View) = Total budget ÷ Total views
  • CPC (Cost Per Click) = Total budget ÷ Total clicks
  • CPA (Cost Per Action) = Total budget ÷ Conversions (if available)

✅ Example:

  • Budget: Rp500.000
  • Views: 18,000
  • Clicks: 450
  • Estimated sales: 30

Results:

  • CPV: Rp500.000 ÷ 18,000 = Rp27.78 per view
  • CPC: Rp500.000 ÷ 450 = Rp1,111 per click
  • CPA: Rp500.000 ÷ 30 = Rp16,667 per sale

Why this matters:
 These metrics let you compare Telegram Ads with other platforms — and decide where your next marketing budget goes.

📤 What’s Included in Your Report?

After your campaign finishes, you’ll receive a full report via email, WhatsApp, or Google Docs — depending on your preference.

A standard report includes:

Channel/GroupViewsClicksEngagementNotes
@PromoBandung3,200704 repliesHigh interest from local audience
@FashionDealsID4,1001201 DMStrong CTR
@DiskonIbuIbu2,900806 reactionsConsider for repeat promo
Total10,200270––

Summary section:

  • Total reach: 10,200 views
  • Total clicks: 270
  • Estimated cost per result
  • Best-performing channels
  • Recommendations for next time

We also include:

  • Suggestions to improve your next ad
  • Screenshots (if requested)
  • Optional follow-up support (free)

🔧 Extra Tracking Features (Optional)

We also offer advanced tracking tools for brands and agencies:

1. Custom tracking links per channel

Want to know which channel gave you the most clicks? We can create unique links for each one.

2. UTM tags for Google Analytics

If you’re directing traffic to your website, we’ll help you set up UTM parameters to see Telegram traffic in your dashboard.

3. Telegram bot tracking

For campaigns driving users to a bot or group, we’ll track how many people joined or interacted.

4. Referral-based giveaway or quiz

We can track user behavior via Telegram quiz bots or lead-generation forms for deeper data.

📊 Real Campaign Example – Indonesian Market

🎯 Case Study: Skincare Promo for Jakarta Women (Rp300.000 budget)

  • Placement: 6 Telegram channels (beauty, health, women’s communities)
  • Total reach: 12,500 views
  • Clicks to Tokopedia store: 340
  • WhatsApp chats: 42
  • Orders: 18
  • CPV: Rp24
  • CPC: Rp882
  • CPA: Rp16,667

Feedback:

“Telegram helped us reach real buyers in Jakarta. Faster response than Instagram ads. We’ll definitely run again.” – Local skincare brand owner

📌 Key Takeaways

  • Telegram Ads are trackable — even without a native dashboard
  • We monitor views, clicks, and engagement using tools like Bit.ly, group insights, and post analytics
  • Your report includes cost per result so you understand your return
  • We support both basic and advanced tracking (with bots, UTM, and more)
  • Our team provides reporting in Bahasa or English based on your preference

🙋 FAQs – About Telegram Ads Tracking

Q: Can you track sales directly?
 A: If you use Shopee, Tokopedia, or WhatsApp, we can help you estimate conversions using click data and time tracking. For full sales tracking, we recommend using your store analytics alongside our report.

Q: Is tracking included in every package?
 A: Yes. Basic reporting (views, clicks, engagement, cost breakdown) is included in all Telegram Ads packages. Advanced features are optional.

Q: How long after the campaign do I get the report?
 A: We send your report within 24–48 hours after the final post goes live.

Q: Can I request a custom report format?
 A: Absolutely. We offer PDF, Google Sheets, or editable Word formats — and will adapt to your preferred language or style.

🚀 Ready to Launch Your Campaign?

We don’t just place ads — we help you track and understand results.

Submit your campaign request today and we’ll provide:

  • A free media plan
  • Estimated performance
  • Full reporting
  • Follow-up support

👉 Submit Your Campaign
📱 WhatsApp: +62 8xx-xxxx-xxxx
📧 Email: [email protected]
📲 Telegram: @TelegramPromoTeam

Let’s make your next Telegram campaign clear, trackable, and profitable.